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We’ve recently been browsing around Canadian cell phone providers to get a feel for the landscape up North. It’s definitely a ton different than it is in the U.S., and by different we mean more expensive. One thing we noticed was that one of Canada’s Big Three, Telus, had a calling plan called My Faves. Strange, we thought, T-Mobile has the same thing here. We wonder if they’re in cahoots. Turns out, they’re not, and T-Mobile has filed suit over Telus’s usage of the phrase.

You know the My Faves drill. Pick five wireless numbers to which you can send and receive unlimited calls and text messages. Great idea, no doubt. But come on, Telus. Couldn’t you pick a more original — and not copyrighted — name?

Of course, they’re branded slightly differently. Telus is My Faves, as compared to T-Mo’s myFaves. But the difference is very subtle, and T-Mobile fears, despite the fact that neither offers service in the other’s country, that people will get confused.

Don’t get us wrong. We can’t blame T-Mobile for this. If nothing else, it’s a pride thing. They came up with the name, and instead of coming up with their own brand, Telus just said “hey, they did it, so we’ll do the same.” As writers, we certainly sympathize with T-Mo.

We suppose this won’t drag on too long. Telus should simply change the name and move on. To fight this one, we think, would be a long an expensive mistake.

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