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Sprint might be doing…well?

Posted by Joe P on July 1, 2008

Over the past few months, Sprint has made it clear that turning the company around won’t happen overnight. In fact, just over a month ago they were saying that the turnaround was in the “third inning.” So maybe we’ve headed to the top of the fifth now, where the game is just a half-inning away from being official. This is good news for the nation’s No. 3 carrier, as rumors spread that AT&T and Verizon are seeing fewer number ports from former Sprint subscribers.


These rumors are spreading just a week after we found out that the Instinct is Sprint’s fastest selling phone ever. This led the stock to rise over the past week, while the rest of the market has been on a downtrend. So while it doesn’t represent a complete turnaround, it appears that investors are becoming more comfortable with Sprint.

Still, it’s going to be a long summer for Sprint. July 11 still stares in their faces, as they could lose a number of customers to the iPhone. They also have to do something about prorated ETFs, as their major competitors all have. A favorable customer service ranking in the next J.D. Power & Associates survey wouldn’t hurt, either, especially if they topped AT&T.

Over the next few months, we can expect to hear a lot more from Sprint about WiMax, which should help the company out. We should also hear, though not directly from them, about the possible dumping of Nextel, and of a possible acquisition by T-Mobile. We’ll keep our eyes peeled.

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