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Sprint has long been the object of our ridicule, and for good reason. They have lousy customer support, their coverage isn’t optimal, and they continue to make public blunders. Lately, though, things seem to be turning around, despite their executives being rated as the most overpaid. Pali Research conducted a customer service survey during the third quarter of 2008, and found that Sprint had the best response time, answering more than 91 percent of calls in under 30 seconds.

This isn’t off a small sample, either. Pali placed 2,500 calls to Sprint. I wonder if they were dropped as customers for calling too frequently! (badum-ching). Bad jokes aside, that’s a good number for Sprint. It represents a vast growth over the first two quarters, where Sprint answered 68 percent and 52 percent of calls in the first 30 seconds, respectively.

Even better are the numbers of other carriers. T-Mobile answered a paltry 43 percent of calls in 30 seconds, and AT&T was even worse at 33 percent. We expect this from AT&T — what do you get when you have 70 million customers under contract? Not caring about their customer experience, because they’re stuck with you. T-Mobile, though, is fighting to move up the rankings and overtake Sprint as the No. 3 carrier in the U.S. Having customer service figures like that sure isn’t helping.

Verizon picked up 85 percent of calls within 30 seconds, which I find strange, since it’s never happened to me in my four years of Verizon service. Still, that puts Sprint on top. We’ll see if they can continue the trend in the fourth quarter.

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