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It’s like YouTube on your cell phone! Alltel announced yesterday a service called Alltel Social Video. It does pretty much what you’d expect. Users with video phones can upload, share, view, and rate videos “from a wide range of online outlets.” It’s the latest effort by Alltel to reach a younger audience. In addition to their expanded My Circle plans, they’ve also started to offer a celebrity voicemail service, and announced a partnership with online music service Pandora. This move is a collaboration with Transpera, a “leading provider of mobile phone video services.”

“As the mobile phone continues to evolve into a portable entertainment device, Alltel Wireless is constantly seeking ways to engage customers through their phones, as more and more are taking advantage of the video capabilities offered on their handsets,” said Craig Kirkland, director of messaging and voice services for Alltel Wireless. “Alltel Social Video allows our customers to interact with video and lets them become part of an online video community.”

“Alltel Wireless is widely recognized throughout the industry as being a leader in wireless innovation. The launch of Alltel Social Video is the latest example of how Alltel provides customers with applications that tap into current trends and take full advantage of today’s technologies,” said Frank Barbieri, founder, chairman and chief executive officer of Transpera. “The Transpera platform that Alltel Wireless chose to use for its social video application will provide its customers with seamless video and advertising delivery, while connecting them to the entertaining and social world of online video.”

The service also gives Alltel users access to content at Break.com, AtomFilms, and GrindTV.com. Users can rate and send these videos to their friends. They can also search across these channels and create personal playlists. It’ll cost $2.99 per month.

[Business Wire]

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