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Who likes ads? No one, that’s who. So when we hear that advertisers are having a heard time breaking into the mobile sector, it is cause for some of us to rejoice. Others, according to mocoNews.net’s James Quintana Pearce, think it will impede the progress of the industry. Either way you want to look at it, mobile ads aren’t having an easy time finding your phone, and I’m sure that you, the consumer, are enjoying the peace. Advertisers are working at a compromise, but it’s going to be a slippery situation, considering the intimacy with which we regard our mobile phones.

In particular, SMS ads are falling on hard times. Many consider them the most lucrative form of advertising, but you can’t just send them to anyone. That’s spam, and if you don’t watch out, Verizon will sue you. So the solution is to create an opt-in program. Problem there is that some people still get charged for incoming text messages. That, and that people still don’t like viewing ads. This is true as well for location-based ads, which are said to be the next wave.

Pearce himself puts it best in the last line of his post: “These issues will eventually get sorted out, the tricky part will be doing so before bad practices alienate people and lawsuits start occuring.”

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