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How many of you share your media files in a peer to peer environment? Considering it accounts for roughly 70 percent of Internet traffic, it’s safe to say that a healthy population of ‘net users love them some P2P. It has become one of the most efficient forms of mass content distribution over the past few years, and is showing no signs of slowing down. Except, of course, when Comcast throttles BitTorrent, or ACTA tries to outlaw P2P altogether. Where we should see P2P really start to expand is on mobile phones.

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Anyone out there leasing a car? If so, an application which costs $3 might end up saving you a thousand times that amount. RiffWare has announced the availability of Miles To Go through Verizon’s Get It Now platform. The premise is simple. When you lease a car, you have a mileage limit. Problem is, it’s tough to gauge your usage of those miles. Yes, you have the odometer, but that doesn’t tell you your current pace. Miles To Go will analyze your driving habits, and let you know if you’re in danger of running up milage fees on your lease, which can run 10 to 25 cents a mile. Go even a few hundred miles over, and it can add up.

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When people talk about receiving emails on their cell phone, they’re usually talking about a smartphone. You know, BlackBerry, Palm Treo, Windows Mobile devices, the iPhone. But with the average price of these devices coming in at over $200, not everyone can have the privilege of owning one. Thankfully, more options are becoming available for not-so-smart phones (it sounds better than dumb phones). I’ve recently stumbled across two such options: TeleFlip, and a new push email program from Verizon.

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Throw away your calling cards and stop wasting money on international calls because here comes Talkster. And it’s pretty damn awesome.

Talkster is a service that allows you to place calls to your friends and family in far flung reaches of the world for free. There is no sign-up or credit cards involved and there no catches. Being an ex-pat with a lot of friends and family scattered over the globe I almost wet my pants hearing this.
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Do you use mobile instant messaging? According to a study conducted from TNS Technology, if you do you probably use it as your primary form of text-based communication. Mobile instant message (MIM) users send fewer SMS than their non-MIM counterparts, and less fixed email as well. MIM users also seem more addicted to their chosen medium. Of those who use MIM, 61 percent use it daily, while only 55 percent use SMS daily. Just 12 percent use email on a daily basis.

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Whether we like it or not, mobile phones and services are going to be a major part of the world’s future. They allow for a level of connectivity that many never dreamed of. But it’s all in the works now, and the technology is developing rapidly. So how are we going to ensure unfettered innovation and high levels of competition? Ask the guys at Mobile Future. They’re forming a coalition that represents the interests of consumers, technology providers, legislators, and regulators so that we can all enjoy the mobile world together.

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You’re in an accident and have been rendered unconscious. Paramedics are summoned to the scene. What’s the first thing they look for? Wallet, keys, cellphone (kind of like my checklist when I leave the house). What are they looking for there? Any information which may be vital to your treatment. And the more information a first responder has, the better you will be served. Unfortunately, I don’t know many people who carry around medical information in their wallet. So MyRapidMD is targeting another part of your repertoire: Your cell phone. Their Emergency Service Profile (ESP) application can give first responders the information they need to potentially save your life.

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We’ve been exploring mobile content for the past few weeks on Going Cellular. If nothing else, one thing has been made clear: Mobile content is still in its infancy. Growth is starting to accelerate, though. We’re seeing more and more people on data plans. Revenue from wireless data totaled $23 billion in 2007, a 53 percent increase over 2006. And with the rising use of mobile data, we’re seeing more and more content providers come to the table. They’ll see a larger market share in years to come. While 80 percent of mobile content is currently purchased through carrier web portals, Strategy Analytics predicts that it will fall to 25 percent in five years. So third party content providers have plenty to look forward to. Today we take a look at one of those content providers: UrbanWorld Wireless.

Read the rest of The good, the bad, and the ugly of Urban World Wireless…

Well, now that we know that about two-thirds of cellphone owners use SMS in some capacity or another, shouldn’t we figure out how to take advantage of that? No, I’m not talking about bothersome ads or other monetization schemes. I’m talking about using SMS as a public safety measure. And that’s what the FCC is set to propose today. It will be on an opt-in basis, and will cover three types of events.
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A few months ago, we talked about how Yahoo! Go can enhance your mobile internet experience. Today, they took that a step further, with the announcement of oneSearch 2.0. The overall idea is to provide better answers through search, as opposed to traditional search results consisting of web links. To accomplish this, Yahoo! is opening up to publishers, allowing them to integrate their relevant content that will provide consumers with highly relevant, targeted information that addresses the intent of the search.
Read the rest of Yahoo! announces oneSearch speech recognition…