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I’m not sure if this is in fact their thinking, but it appears that cell carriers and handset manufacturers are trying to eliminate the MP3 player. Or at least make sure that the MP3 player and the phone are one and the same device. If you’ll look at many of the new phone released in 2007, a ton boast music features (the Samsung Juke and Motorola ROKR come to mind instantly, along with, of course, the iPhone). Alltel is now furthering that campaign, offering a service that wirelessly syncs music on your PC with your phone.

It’s as simple as it sounds. Set up the software, and transfer your non-DRM songs from your computer to your phone. Unfortunately, it won’t work with any DRM-protected songs, so sorry to those of you who routinely shop at the Apple store. Good thing DRM is going the way of the Dodo.

The service is $4 for one month, or $10 for three. It’s not expensive, but if carriers opened up Bluetooth for more than just headsets, you would be able to make these kinds of transfers for free. Anyway, it’s only available on the aforementioned ROKR right now, but Alltel aims to get it on other Celltop phones before the end of Q2.

[Information Week]

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